Photography – 2-3 images per product; shot in a light space; good contrast and lots of clarity
Writing – work with an SEO copywriter; brief them on the product benefits that customers will love; make the information easy to scan with sub-headers, short sentences and bullet points
Site design – easy to move around; mobile responsive (given the bulk of users could be on their phones); small (in size) image files that won’t slow down page loads
Site speed – work with your developer to ensure your online store loads quickly on mobile devices and desktop
